Only some short years back it would happen to be inconceivable there will be as many radio listening options with there being today. It's not only the mixing from the computer into our lives, and also the logical extension of employing those computers being an entertainment option, but rather the sheer volume and choices in streaming radio that are presently available. Whatever your taste in music or spoken word, there's an internet radio station that caters to that taste. These days no matter if your musical development stopped at the Grateful Dead, or that you simply "live' for talk demonstrates discuss UFOs, you'll likely not find one, but some online stations that program that 24/7.
Previously the futurist Faith popcorn mentioned the popularity toward "cocooning" - building someone, comfortable area surrounding every individual. She might as well happen to be talking about internet radio as that's precisely what this talent has become.
The holy grail of internet radio is profitability, and extremely few stations or station clusters have achieved it. To a great extent this has helped online radio obtain a stronger foothold of computer might have otherwise, since it has helped define that medium. Which is, internet radio is virtually commercial-free. Because of this those stations doing it that are not of a commercial broadcast station are going to do it for ego, as well as the love of making a program that's distinct from what's available through AM and FM stations.
It will likely be interesting to determine how these stations and also the greater online radio industry develops over the next couple of years. The next most important development is going to be the increased accessibility to internet access in cars. This may seriously challenge traditional broadcasters who've always held that in-car listening was their domain. In the long run, preserving "their domain" might be focus on producing programming that financially strapped internet radio can't - programs with a high personality or local content.
However slowly or quickly in-car internet listening happens is actually irrelevant because the battle lines have already been clearly drawn. I think too long term viability of AM and FM stations will hinge read more about how rapid they retrench as purveyors of personality in its great shape, by leaving the wall-to-wall music formats to iPods and marginally profitable internet stations.
When this happens because it must, given the economics and strengths of broadcast over internet-delivered formats, the winner is going to be definitely be the listener, which is what it really needs to have been about all along!