Internet radio is audio broadcasting that's transmitted via the internet. There are many internet stereo which are connected with traditional r / c or networks, in addition to a quantity of internet-only stereo.
In accordance with a write-up inside the tech portion of the Wall Street Journal in November of 2009, the distinction between on the internet and traditional stereo starts to melt away. It has led to increasing competition in online radio and also the emergence of more innovative types of radio. Furthermore, wi-fi radio devices and mobile phone applications are encouraging more and more people to be controlled by online radio.
Internet radio is especially favored by expatriates and those that do not have usage of local stations for their interests. Internet stations are accessible from just about anyplace in the world, and services offered include a number of musical genres, sports, news, talk, as well as any other radio format heard on traditional stations.
Based on a 2008 survey, 13% of Americans pay attention to internet radio, which percentage will continue to increase. Unlike traditional r / c, r / c offer more than just a passive listening experience. For example, on crowd-sourced online r / c, listeners can vote songs up or down to shape play lists.
Internet radio provides businesses having an abundance of advertising opportunities as it attracts an increased income audience and listeners of various ages from around the globe. Furthermore, according to statistics, internet radio listeners are highly loyal. Nearly all of them visit their favorite online stations at least one time per week. To make the sales messages be noticeable inside the minds of frequent listeners, it's recommended to employ a specialist voice talent who is able to create convincing, memorable voiceovers that reinforce your company's brand image.
The Importance of Compelling Station Imaging
To be able to attract listeners for your online radio station to begin with, it's important to have radio imaging which makes a long lasting impression. The option from the female radio voice along with a male radio voice for the station imaging will largely depend on your audience and the form of content your station primarily delivers.
Hire a professional voice talent to provide promotions, station IDs, and other types of radio imaging setting your station aside from the competition. Internet radio is saturated, therefore it will require some innovation, creativity, and exceptional voice-over talent to really get your station noticed.